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优化百科

网站优化是什么?为什么网站需要做seo优化?

2019-07-12 01:56 admin

  网站优化是什么?为什么网站需要做seo优化?网站优化,即搜索引擎优化(SEO),是一种利用搜索引擎的搜索规则来提高目的网站在有关搜索引擎内的排名的方式。

  网站优化是指在了解搜索引擎自然排名机制的基础之上,对网站进行内部及外部的调整优化,改进网站在搜索引擎中关键词的自然排名,获得更多的展现量,吸引更多目标客户点击访问网站。

  网站优化包括整站优化、站内优化、站外优化,使网站适合搜索引擎检索,满足搜索引擎排名的指标,从而在搜索引擎检索中获得搜索引擎排名靠前,增强搜索引擎营销的效果,使网站相关的关键词能有好的排名。

  网站优化的目的就是使网站更容易被搜索引擎收录,提高用户体验和转化率进而创造价值。

  SEO优化是针对搜索引擎对网页的检索特点,让网站建设各项基本要素适合搜索引擎的检索原则,从而使搜索引擎收录尽可能多的网页,并在搜索引擎自然检索结果中排名靠前,最终达到网站推广的目的。当下是互联网时代,现在越来越多的公司选择这种“物美价廉”、性价比高的推广方式来为自己的产品或服务来做推广。

  站内优化就是通过SEO技术使得我们网站在搜索引擎上的友好度和站内用户的良好体验度上升。这样做的目的很简单,就是为了让我们的网站在搜索引擎的排名靠前并且得到很好的客户转换率。

  站外优化是通过SEO手段帮助网站和网站所属企业进行品牌推广,这个过程可能涉及到的方式有百度推广、谷歌广告、相关论坛博客、各大门户网站推广链接等。也可以说,网站推广包含网站优化,将网站优化好的目的就是为了推广。

  那么这时候又会有站长要问了,是不是我的移动网站速度越快,我的移动端排名就越好呢?理论上是这样的,如果两个同样的网站,同样的内容,同样的 用户体验,但是其中一个网站速度要快于另一个网站,那么搜索引擎通过用户行为返回的数据,肯定是要给较快的网站一个好的排名。所以移动网站的速度对于同类型网站在移动端排名的竞争过程中是起着至关重要的作用的。

  \u7f51\u7ad9\u4f18\u5316\u662f\u6307\u5728\u4e86\u89e3\u641c\u7d22\u5f15\u64ce\u81ea\u7136\u6392\u540d\u673a\u5236\u7684\u57fa\u7840\u4e4b\u4e0a\uff0c\u5bf9\u7f51\u7ad9\u8fdb\u884c\u5185\u90e8\u53ca\u5916\u90e8\u7684\u8c03\u6574\u4f18\u5316\uff0c\u6539\u8fdb\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u5173\u952e\u8bcd\u7684\u81ea\u7136\u6392\u540d\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u5c55\u73b0\u91cf\uff0c\u5438\u5f15\u66f4\u591a\u76ee\u6807\u5ba2\u6237\u70b9\u51fb\u8bbf\u95ee\u7f51\u7ad9\u3002

  SEO\u4f18\u5316\u662f\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u5bf9\u7f51\u9875\u7684\u68c0\u7d22\u7279\u70b9\uff0c\u8ba9\u7f51\u7ad9\u5efa\u8bbe\u5404\u9879\u57fa\u672c\u8981\u7d20\u9002\u5408\u641c\u7d22\u5f15\u64ce\u7684\u68c0\u7d22\u539f\u5219\uff0c\u4ece\u800c\u4f7f\u641c\u7d22\u5f15\u64ce\u6536\u5f55\u5c3d\u53ef\u80fd\u591a\u7684\u7f51\u9875\uff0c\u5e76\u5728\u641c\u7d22\u5f15\u64ce\u81ea\u7136\u68c0\u7d22\u7ed3\u679c\u4e2d\u6392\u540d\u9760\u524d\uff0c\u6700\u7ec8\u8fbe\u5230\u7f51\u7ad9\u63a8\u5e7f\u7684\u76ee\u7684\u3002\u5f53\u4e0b\u662f\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u73b0\u5728\u8d8a\u6765\u8d8a\u591a\u7684\u516c\u53f8\u9009\u62e9\u8fd9\u79cd\u201c\u7269\u7f8e\u4ef7\u5ec9\u201d\u3001\u6027\u4ef7\u6bd4\u9ad8\u7684\u63a8\u5e7f\u65b9\u5f0f\u6765\u4e3a\u81ea\u5df1\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u6765\u505a\u63a8\u5e7f\u3002

  \u7ad9\u5185\u4f18\u5316\u5c31\u662f\u901a\u8fc7SEO\u6280\u672f\u4f7f\u5f97\u6211\u4eec\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u7684\u53cb\u597d\u5ea6\u548c\u7ad9\u5185\u7528\u6237\u7684\u826f\u597d\u4f53\u9a8c\u5ea6\u4e0a\u5347\u3002\u8fd9\u6837\u505a\u7684\u76ee\u7684\u5f88\u7b80\u5355\uff0c\u5c31\u662f\u4e3a\u4e86\u8ba9\u6211\u4eec\u7684\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u7684\u6392\u540d\u9760\u524d\u5e76\u4e14\u5f97\u5230\u5f88\u597d\u7684\u5ba2\u6237\u8f6c\u6362\u7387\u3002

  \u7ad9\u5916\u4f18\u5316\u662f\u901a\u8fc7SEO\u624b\u6bb5\u5e2e\u52a9\u7f51\u7ad9\u548c\u7f51\u7ad9\u6240\u5c5e\u4f01\u4e1a\u8fdb\u884c\u54c1\u724c\u63a8\u5e7f\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u53ef\u80fd\u6d89\u53ca\u5230\u7684\u65b9\u5f0f\u6709\u767e\u5ea6\u63a8\u5e7f\u3001\u8c37\u6b4c\u5e7f\u544a\u3001\u76f8\u5173\u8bba\u575b\u535a\u5ba2\u3001\u5404\u5927\u95e8\u6237\u7f51\u7ad9\u63a8\u5e7f\u94fe\u63a5\u7b49\u3002\u4e5f\u53ef\u4ee5\u8bf4\uff0c\u7f51\u7ad9\u63a8\u5e7f\u5305\u542b\u7f51\u7ad9\u4f18\u5316\uff0c\u5c06\u7f51\u7ad9\u4f18\u5316\u597d\u7684\u76ee\u7684\u5c31\u662f\u4e3a\u4e86\u63a8\u5e7f\u3002

  HS2启动时会对物化视图功能进行初始化,轮询整个元数据库,导致HS2的启动时间非常长,从下线状态到重新上线间隔过大,可用性很差。

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  -1?(s=new c({o:sso,m:setcookie,s:t},{jsonp:func},!0),o.push(s.get(s.getDomainApi(n)))):i(s=new c({o:sso,m:setcookie,s:t},{jsonp:func}),o.push(s.get(s.getDomainApi(n))))}),a.when.apply(a,o)},sendSmsTokenNeedPhrase:function(e,t,n,r,i,s){var o=;returnboolean==typeof e&&(n=t,t=e,r=n,i=r,e=null),login==s?o=0:reg==s&&(o=2),(new c({o:User,m:sendSmsCodeNew,condition:t?1:2,account:n,crumb:e,sms_scene:o,captcha:r,vt:i})).post()},sendSmsToken:function(e,t,n,r){var i=;returnboolean==typeof e&&(n=t,t=e,e=null),object==typeof n&&(n=n.areaCode+n.mobileNumber),findpwd==r&&(i=1),(new c({o:User,m:sendSmsCode,condition:t?1:2,account:n,crumb:e,sms_scene:i})).post()},sendEmailToken:function(e,t){return(new c({o:User,m:sendEmsCode,condition:1,crumb:e,vtype:t})).post()},sendActivationEmail:function(e){var t=new c({crumb:e});return t.post(t.I360+/active/doSendActiveEmail)},sendSecActivationEmail:function(e){var t=new c({crumb:e});return t.post(t.I360+/profile/resendSecurityEmail)},sendSignUpActivationEmail:function(e){return(new c).get(e)},bindMobile:function(e,t,n){var t=t.areaCode+t.mobileNumber;return(new c({o:user,m:bindMobile,crumb:e,mobile:t,smscode:n},{},!0)).post().done(function(){u()})},signUp:function(t){var n={captchaFlag:!0,captchaApp:e.getConfig(captchaAppId,i360),smDeviceId:i()};t=a.extend(n,t),t.password=r(t.password),t.passwordAgain=r(t.passwordAgain)t.password,o(t,{emailActiveFlag:loginEmailActiveFlag,passwordAgain:rePassword,smsToken:smscode,nickname:nickName,username:userName,agreeLicence:is_agree});var s=new c(t,{},!0);return s.post(s.I360+/reg/doregAccount).done(function(){u()})},signIn:function(t){var n={o:sso,m:login,lm:mobile==t.type?1:0,captFlag:1,rtype:data,validatelm:e.getConfig(signIn.mobile.isMustUseMobileSignIn,!1)?1:0,isKeepAlive:!1,captchaApp:e.getConfig(captchaAppId,i360),userName:t.account,smDeviceId:i()};returnmobile==t.type?t.acctype=2:t.password=r(t.password),a.when().then(function(){return t.tokene.sync.getToken(t.account).done(function(e){t.token=e.token})}).then(function(){return(new c(a.extend(n,t),{},!0)).post().done(function(){u()})}).then(function(t){return e.sync.setCookie(t.s)}).then(function(){return e.getUserInfo(!1)})},signOut:function(t){var n=e.getConfig(supportHttps,l),r=https==e.getConfig(protocol,null).toLowerCase();void 0===t!0===t?t=e.getConfig(domainList,[]):a.isArray(t)(t=[t]);var i,s=[];return a.each(t,function(e,t){a.inArray(t,n)-1?(i=new c({o:sso,m:logout},{jsonp:func},!0),s.push(i.get(i.getDomainApi(t)))):r(i=new c({o:sso,m:logout},{jsonp:func}),s.push(i.get(i.getDomainApi(t))))}),u(),a.when.apply(a,s)},fillProfile:function(e,t,n,i,s){return i=in,(new c({o:User,m:perfectInfo,crumb:e,userName:t,captcha:s,password:r(n),rePassword:r(i)},{},!0)).post().done(function(){u()})},perfectMobile:function(e,t,n,i){return(new c({o:user,m:perfectMobile,crumb:e,mobile:t,password:r(n),rePassword:r(n),smscode:i},{})).post()},checkQrCodeSignInStatus:function(){return(new c({o:sso,m:qrLogin},{jsonp:func})).get()},getAuthenticationStatus:function(e){return(new c({o:User,m:getShiMingStatus,crumb:e})).get()},submitAuthenMobile:function(e,t,n){return(new c({o:User,m:verifyShiMingCaptcha,mobile:e,captcha:t,crumb:n},{},!0)).post()},fillAuthenInfo:function(e,t,n){return(new c({o:User,m:verifyShiMingSmsCode,vt:e,vc:t,crumb:n},{},!0)).post()},authSendSmsToken:function(e,t){return(new c({o:User,m:sendShiMingSmsCode,crumb:e,vt:t},{},!0)).post()}};var p={};a.each(e.sync,function(t,n){var r=function(){var r=arguments[0],i=t+(a.isPlainObject(r)?e.utils.JSON.stringify(r):[].join.apply(arguments)),s=p[i];return s?p[i]:(s=p[i]=n.apply(e.sync,arguments),s.always(function(){delete p[i]}),s)};r.funcName=n.funcName=sync.+t,e.sync[t]=r})}(QHPass),function(e){use strict;var t=e.$,n={charset:document.charsetdocument.defaultCharsetdocument.characterSetUTF-8,domainList:[360pay.cn,so.com,haosou.com,360.cn,360.com,qiku.com,360shouji.com],protocol:location.protocol.replace(:,),proxy:location.protocol+//+location.host+/psp_jump.html,ignoreCookie:!1};e.getConfig=function(e,r){r=void 0!==r?r:null;for(var i,s=n,o=e.split(.);o.length>

  -1?(i=new c({o:sso,m:logout},{jsonp:func},!0),s.push(i.get(i.getDomainApi(t)))):r(i=new c({o:sso,m:logout},{jsonp:func}),s.push(i.get(i.getDomainApi(t))))}),u(),a.when.apply(a,s)},fillProfile:function(e,t,n,i,s){return i=in,(new c({o:User,m:perfectInfo,crumb:e,userName:t,captcha:s,password:r(n),rePassword:r(i)},{},!0)).post().done(function(){u()})},perfectMobile:function(e,t,n,i){return(new c({o:user,m:perfectMobile,crumb:e,mobile:t,password:r(n),rePassword:r(n),smscode:i},{})).post()},checkQrCodeSignInStatus:function(){return(new c({o:sso,m:qrLogin},{jsonp:func})).get()},getAuthenticationStatus:function(e){return(new c({o:User,m:getShiMingStatus,crumb:e})).get()},submitAuthenMobile:function(e,t,n){return(new c({o:User,m:verifyShiMingCaptcha,mobile:e,captcha:t,crumb:n},{},!0)).post()},fillAuthenInfo:function(e,t,n){return(new c({o:User,m:verifyShiMingSmsCode,vt:e,vc:t,crumb:n},{},!0)).post()},authSendSmsToken:function(e,t){return(new c({o:User,m:sendShiMingSmsCode,crumb:e,vt:t},{},!0)).post()}};var p={};a.each(e.sync,function(t,n){var r=function(){var r=arguments[0],i=t+(a.isPlainObject(r)?e.utils.JSON.stringify(r):[].join.apply(arguments)),s=p[i];return s?p[i]:(s=p[i]=n.apply(e.sync,arguments),s.always(function(){delete p[i]}),s)};r.funcName=n.funcName=sync.+t,e.sync[t]=r})}(QHPass),function(e){use strict;var t=e.$,n={charset:document.charsetdocument.defaultCharsetdocument.characterSetUTF-8,domainList:[360pay.cn,so.com,haosou.com,360.cn,360.com,qiku.com,360shouji.com],protocol:location.protocol.replace(:,),proxy:location.protocol+//+location.host+/psp_jump.html,ignoreCookie:!1};e.getConfig=function(e,r){r=void 0!==r?r:null;for(var i,s=n,o=e.split(.);o.length0;)if(i=o.shift(),0!=i.length){if(void 0===s[i]o.length>

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  0;){if(u=f.shift(),void 0===a[u]&&(a[u]={}),!t.isPlainObject(a[u])&&f.length0){l=!0;break}o=a,a=a[u]}return l?e.events.trigger(warn.config,setConfig cannot be set on +i):o[u]=s,e};var r=function(){var e,n,i,s,o,u=arguments[0]{},a=1,f=arguments.length,l=!1;for(boolean==typeof u&&(l=u,u=arguments[1]{},a=2),object==typeof ut.isFunction(u)(u={});a0},n.getGuid=function(){return r++},n.parseCallback=function(e){returnfunction==t.type(e)?e:!0===e?function(){location.reload()}:string==t.type(e)&&0===e.indexOf(http)?function(){location.href=e}:function(){}},n.setCookie=function(e,t,n){var r=new Date;n=void 0!==n?n:2,r.setTime(r.getTime()+864e5*n),document.cookie=e+=+encodeURIComponent(t)+;expires=+r.toGMTString()+;path=/},n.getCookie=function(e){var t=null,n=new RegExp((^ )+e+=([^;]*)(;$)),r=document.cookie.match(n);return r&&(t=decodeURIComponent(r[2])),t},n.throttle=function(e,t,n,r){var i,s,o,u=+(new Date),a=0,f=0,l=null,c=function(){f=u,e.apply(s,o)};return function(){u=+(new Date),s=this,o=arguments,i=u-(r?a:f)-t,clearTimeout(l),r?n?l=setTimeout(c,t):i>

  前几年Lee在中文站长圈子是很有名的(毕竟代表的是百度发言人),该账号经常针对SEO相关的问题给站长提建议。虽然有不少的人说该帐号背后的运营是团队操作的,但是主要发言的还是百度搜索部门的核心人物之一。仔细研究Lee回答过的帖子就会发现一个现。

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